Seeing TV Differently: Patient Views During the CTV Renaissance

Research Report

How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about how they view linear TV vs. connected TV, and compared their answers to what automated content recognition (ACR) data from smart TVs can tell us about their actual viewing behaviors between the two.

We also inquired about their attitudes toward pharma ads and learned how relevant ads on CTV can influence their health and wellness journeys.

Complete the form to receive a copy of Seeing TV Differently: Patient Views During the CTV Renaissance.

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