In today’s highly fragmented media landscape, the lines only continue to blur between TV and digital, and pharma marketers face new challenges in trying to reach HCP and Patient audiences at the right time with the right frequency.
For its second year, Innovating with Intent featured a distinguished lineup of industry leaders and innovators across a dynamic mix of keynotes, panels, and presentations.
Missed the chance to join us in-person? Register for our virtual event to learn how experts from the worlds of ad tech, CTV, and pharma are coming together to:
Take a few minutes to settle in before the event officially begins.
CTV is the new brand battlefield, and it’s become an absolute must for pharma companies looking to reach healthcare audiences. Hear directly from DeepIntent founder and CEO Chris Paquette on how...
The convergence of digital with TV requires a common approach to data, identity, and measurement. In this panel, we will discuss how key players across the fragmented landscape are coming together to...
Clean rooms can foster data convergence and collaboration in a secure and privacy-compliant way, enabling organizations to share data without having to move it. In this panel, we will discuss specific...
Learn how industry leaders are evolving their business models to overcome fragmentation and gain a unified view of reach and performance across their converged TV investment – including linear,...
From the rooftops, we’re screaming: adults over 50 do a lot of streaming. Partnering with Roku, we surveyed patients for the fourth time, seeking to dispel the common misconception that CTV content...
Before you go, get an exclusive preview of our innovation roadmap for the future of DTC and HCP integrated campaigns.