THE FUTURE OF PHARMA ADVERTISING IS CONVERGENT

In today’s highly fragmented media landscape, the lines only continue to blur between TV and digital, and pharma marketers face new challenges in trying to reach HCP and Patient audiences at the right time with the right frequency. 

 

For its second year, Innovating with Intent featured a distinguished lineup of industry leaders and innovators across a dynamic mix of keynotes, panels, and presentations. 

 

Missed the chance to join us in-person? Register for our virtual event to learn how experts from the worlds of ad tech, CTV, and pharma are coming together to:

  • Accelerate the convergence of data-driven advertising and TV
  • Solve for audience fragmentation across channels
  • Improve patient outcomes with convergent TV, and more! 
SPEAKERS
Avatar of Dan Aversano DA
Dan Aversano
SVP Data, Analytics & Advanced Advertising
TelevisaUnivision
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Avatar of Elsa Castro Blumberg EC
Elsa Castro Blumberg
AVP of Client Analytics & Insights
DIRECTV
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Avatar of Amit Chaturvedi AC
Amit Chaturvedi
Chief Operating Officer
DeepIntent
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Avatar of Matt Clark MC
Matt Clark
VP of Partnerships
FreeWheel
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Avatar of Brendan Garrone BG
Brendan Garrone
VP Programmatic Sales and Partnerships
NBCU
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Avatar of Evan Giamanco EG
Evan Giamanco
SVP, Ad Strategy and Innovation
Warner Bros. Discovery
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Avatar of Judy Gold JG
Judy Gold
Master of Ceremonies
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Avatar of Sue Hyon Jo SH
Sue Hyon Jo
Senior Lead Ad Measurement
Roku
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Avatar of Tony Katsur TK
Tony Katsur
CEO
IAB Tech Lab
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Avatar of Oleg Korenfeld OK
Oleg Korenfeld
Chief Technology Officer
CMI Media Group
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Avatar of David Leitner DL
David Leitner
EVP Head of Media
Klick Health
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Avatar of Eric Lloyd EL
Eric Lloyd
Head of Industry Healthcare
Roku
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Avatar of Jennifer Loga JL
Jennifer Loga
VP, Media Measurement and Analytics
DeepIntent
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Avatar of John Mangano JM
John Mangano
Chief Analytics Officer
DeepIntent
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Avatar of Serge Matta SM
Serge Matta
President
LG Ads Solutions
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Avatar of Chris Paquette CP
Chris Paquette
Founder
DeepIntent
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Avatar of Dan Rosenfeld DR
Dan Rosenfeld
SVP Advertising Analytics & Insights
DIRECTV
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Avatar of Frans Vermeulen FV
Frans Vermeulen
VP Strategy & Market Development
TransUnion
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Avatar of David Wells DW
David Wells
Industry Principal, Media, Entertainment & Advertising
Snowflake
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AGENDA
2:00 PM - 2:02 PM UTC
Welcome

Take a few minutes to settle in before the event officially begins.

    2:02 PM - 2:24 PM UTC
    Why pharma is at the tipping point of convergent TV

    CTV is the new brand battlefield, and it’s become an absolute must for pharma companies looking to reach healthcare audiences. Hear directly from DeepIntent founder and CEO Chris Paquette on how...

    • Chris Paquette
    2:24 PM - 3:01 PM UTC
    Accelerating the convergence of data-driven advertising and TV for pharma marketers

    The convergence of digital with TV requires a common approach to data, identity, and measurement. In this panel, we will discuss how key players across the fragmented landscape are coming together to...

    • Matt Clark
    • Evan Giamanco
    • Jennifer Loga
    • Frans Vermeulen
    3:01 PM - 3:55 PM UTC
    Are clean rooms the remedy for data collaboration and audience fragmentation?

    Clean rooms can foster data convergence and collaboration in a secure and privacy-compliant way, enabling organizations to share data without having to move it. In this panel, we will discuss specific...

    • Tony Katsur
    • Oleg Korenfeld
    • David Leitner
    • Serge Matta
    • David Wells
    3:56 PM - 4:51 PM UTC
    Looking ahead: Unifying your approach across the campaign lifecycle

    Learn how industry leaders are evolving their business models to overcome fragmentation and gain a unified view of reach and performance across their converged TV investment – including linear,...

    • Dan Aversano
    • Elsa Castro Blumberg
    • Amit Chaturvedi
    • Brendan Garrone
    4:52 PM - 5:25 PM UTC
    Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

    From the rooftops, we’re screaming: adults over 50 do a lot of streaming. Partnering with Roku, we surveyed patients for the fourth time, seeking to dispel the common misconception that CTV content...

    • Sue Hyon Jo
    • Eric Lloyd
    • John Mangano
    5:25 PM - 5:27 PM UTC
    Thanks for joining!

    Before you go, get an exclusive preview of our innovation roadmap for the future of DTC and HCP integrated campaigns.

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